Posted by , 23.06.2012, 1:34 pm

Featured Project | moolab | Photography | Print

Handicap International began its activities in the Maldives following the Tsunami of December 26, 2004. In 2007 the organisation launched a project to support those promoting the social participation and autonomy of people with disabilities in various fields: social and sports activities, work, education, language, access to information and awareness raising on the issue of disability. The following testimonies give an insight into life in the Maldives for people with disabilities. HANDICAP INTERNATIONAL     Written by Ifham Niyaz for Handicap International Concept, Design, Photography & Layout by mooinc Download PDF versions

Kun Faya Kun – “Be! And it is”

Posted by , 21.06.2012, 1:38 pm


A photographic compilation of glimpses of one of the Nothern Islands of The Maldives; Haa Alif Atoll Ihavandhoo in 2011. The beautiful Island’s more than 300 year old coral stone mosque, cemetery, revered mausoleum, roads, vernacular buildings, beautiful people are captured with their “essence”. During my visit to the Island, the song, Kun Faya Kun — its words — cleansed my soul in the graceful light of Almighty Allah and guided my heart to Him, like a Sufi Dervish’s in a Sema. www.laafenn.wordpress.com

CFBS Advocacy Campaign (Part 3) Communication Strategy

Posted by , 20.06.2012, 3:00 am

Design Development | Featured Project | Masterplaning

  CFBS ( CHILD FRIENDLY SCHOOL) Communication Plan To achieve the communication strategy as outlined above, a communication plan is developed to coordinate and integrate the communication tools that would be developed as part of the overall campaign that would maximize the impact on and participation of target audience and stakeholders involved in the implementation. Different activities within the communication plan will be developed and phased using the core concepts of friendliness, which includes involving, sharing, interacting and collaboration, within a cohesive and seamless, programs or phases, which could be self sustained and continual. as shown in figure below each phase will encompass a particular and play a distinctive purpose and role in achieving the overall communication strategy. PHASE 1: Involving & Identifying Objective To enable the local stakeholder within the education system to take the lead and be empowered to get involved and participate in a mutually and individually beneficial manner by identifying activities, instances and issues within the context of implementing a friendly environment in school. Target group. This particular phase will be locally confined within the school and island community level, hence enabling greater involvement and empowerment within the core group at the initial level, which is […]

COMMUNICATION STRATERGY Public Awareness Campaign For Disaster Risk Reduction, Response Action & Early Warning In Maldives

Posted by , 17.06.2012, 12:30 pm

Featured Project | Masterplaning | Research

“On a rainy night, a little boy was crying. His mother kept him outside the house. After a while someone came to borrow the hunigendi, for scraping coconut, the mother without opening the door said, “It is standing next to the house wall, so take it. The person took the boy and walked him through the Mashigando. At times the boy was neck deep in water…. the song continues to tell of the places the child saw that night. At dawn the person, who is actually a “ferithaa”, a non- human spirit, returned the child back to his home. The fereithaa asked for a gift in return, and the boy gave the fereithaa one of his eyes.” The Huvadhoo atoll Athelveshi  as narrated by Dhon Aisaage Saudiyya & her husband Nooh INTRODUCTION This Post outlines the social marketing plan for public awareness campaign for disaster risk reduction, response action, mitigation & early warning in the Maldives. The objective was to design a campaign to enable the population of Maldives to be informed, knowledgeable, and aware of the hazards they face and vulnerabilities that exists within their own community, to enable them to utilize resources, which are accessible to them, to […]


Posted by , 18.04.2012, 4:08 pm

Branding | Design Development | Featured Project

Objective The objective is to introduce the concept of Universal Healthcare. To make aware of the salient benefits to the public and how they can take advantage of the service. Background Government came into power with the slogan, “Ogaatheri Sarukaaru”. Within this initiative, the government prioritized the provision of free health care to the most vulnerable population, including people 65+, disabled, and the single parents, as well as build the foundation of health insurance through “Madhana Program”, to the rest of the population. Between 2008 and 2011, government laid the foundation to empower the population so they become responsible and become an integral part of providing for their own wellbeing, i.e. “Ogaatheri Mujutha”, through taxation. In 2012, as the continuation of this initiative, the government is going to introduce “Universal Health care”, which means universal health coverage to every Maldivian citizen. This meant that the public has taken responsibility for the health of the whole nation, and provide an equitable health service to the whole of society. Creating a secure and healthy society to build a more viable and sustainable future for all. Concept figure 1. Concept Narrative The Concept will show the initiative of “Universal Health care”, as a […]

Old Haveeru Issue

Posted by , 12.04.2012, 12:24 pm

Out & About

Found this Haveeru issue from the  80s

“Unjustified”, Part II — Imprint-The Online Community for Graphic Designers

Posted by , 12.04.2012, 12:22 am


“Unjustified”, Part II By Paula Scher   Rick Valicenti’s work (with John Maeda) for Gilbert Paper Read more: “Unjustified”, Part II — Imprint-The Online Community for Graphic Designers

AIGA: Unjustified « Imprint-The Online Community for Graphic Designers

Posted by , 12.04.2012, 12:21 am


AIGA: Unjustified By Paula Scher AIGA’s “Justified” competition will select examples of good design that are also described in terms of their effectiveness in meeting the client’s objectives. Entries will be judged based on their design attributes and also how well a short case is made on their effectiveness in a clear, compelling and accessible way. A discerning and qualified jury will identify submissions that serve as an effective tool to explain design’s value to clients, students, peers and the public in general.  Based on the criteria of AIGA’s Justified competition, the posters of Armin Hofmann (above) and the jackets of Push Pin Group’s Graphic (below) would not qualify   Read more: AIGA: Unjustified — Imprint-The Online Community for Graphic Designers      

‘The Island President’: Ousted Leader Fights Political Battle as Movie Rolls Out

Posted by , 8.04.2012, 3:06 pm


  (Photo of Jon Shenk, left, and Mohamed Nasheed by Matt Carr/Getty Images) “The Island President” at the center of Jon Shenk’s documentary is no longer in office, but Mohamed Nasheed’s environmental crusade on behalf of his island nation continues as the movie rolls out into theaters Friday. read more