The Shifting Scale of Economics.

Posted by , 26.11.2013, 10:57 pm

Feed | Opinion | Research

… and the evolution of the “Maldivian Dream” We have been led to believe that economic success has always been dictated by the scale of the population you are able to reach. This is applicable at every level, from individual to companies to countries. Within an individual level, trading your surplus produce, with your neighbors, was what shaped the conventional economic models that our livelihood is based on, built around the idea of specialization and division of labor. The individual evolved from subsistence livelihood, and formed companies or corporations, extending the scale of production, and with it, the need to reach further geographically, hence the beginning of what we now know as the industrial revolution. Large volume of people were required to concentrate within close proximity to reduce the cost of production, as well as develop the necessary homogenous markets for what was being produced, in order that wealth can be amassed in volume. Turn of the 20th Century saw centralization of mass populous groups into clusters and the formation of standardized urban spaces, more familiarly known as cities. – See more at:

“fyl. gd.” Feel Good

Posted by , 1.11.2012, 4:04 pm

Branding | Design Development | Masterplaning | Research

Extracts from “FEEL GOOD: More Than Meets The Eye” communication campaign

Some works from Final Year Foundation Art Exhitbition at Cambridge (CATS) 1996

Posted by , 16.09.2012, 1:54 pm

moolab | Opinion | Research

Exploring human form, suffering, & measurements. Most of the work were for the sake of learning the process and techniques, but had to find a context which would take a form that could be made & be seen and assessed.  

May Contain Nuts Exhibition at Shoreditch London 98’/ Final Exhibition Cambridge ’96

Posted by , 16.09.2012, 1:37 pm

moolab | Research

Art Exhibition held at 291 Gallery, Shoreditch, with group of 10 Artists specializing in diverse mediums. My work was an exploration of Human Anatomy, Islamic Art/ Music & struggles The participants include 10 artists from Surrey Institute of Art & Design/ some work they were experimenting for their final exhibition. The Exhibition was curated by 291 Gallery Shoreditch, London. Works included Photography, multimedia, video installation, sculpture, etc. Process included experimenting with different mediums to recreate human form, structure, being not unlike Frankenstein, but with fewer resources, with less scientific intent, but more for the sake of giving life to a piece of Artwork.  

COMMUNICATION STRATERGY Public Awareness Campaign For Disaster Risk Reduction, Response Action & Early Warning In Maldives

Posted by , 17.06.2012, 12:30 pm

Featured Project | Masterplaning | Research

“On a rainy night, a little boy was crying. His mother kept him outside the house. After a while someone came to borrow the hunigendi, for scraping coconut, the mother without opening the door said, “It is standing next to the house wall, so take it. The person took the boy and walked him through the Mashigando. At times the boy was neck deep in water…. the song continues to tell of the places the child saw that night. At dawn the person, who is actually a “ferithaa”, a non- human spirit, returned the child back to his home. The fereithaa asked for a gift in return, and the boy gave the fereithaa one of his eyes.” The Huvadhoo atoll Athelveshi  as narrated by Dhon Aisaage Saudiyya & her husband Nooh INTRODUCTION This Post outlines the social marketing plan for public awareness campaign for disaster risk reduction, response action, mitigation & early warning in the Maldives. The objective was to design a campaign to enable the population of Maldives to be informed, knowledgeable, and aware of the hazards they face and vulnerabilities that exists within their own community, to enable them to utilize resources, which are accessible to them, to […]

CFBS Advocacy Campaign (Part 1) Research & Master Planning

Posted by , 11.12.2010, 9:16 pm

Featured Project | Masterplaning | Research

  CFS ( CHILD FRIENDLY SCHOOL) Introduction Schools evolve retaining what is good and adding innovations preparing the world for the future. They take shapes of ideas prevalent in their locations and times. Industrialization is considered to have dictated the basis for the current most commonly seen regimented school system; modelled after a cost efficient, market oriented industry consisting of different components such as factories, laboratories and various offices. In the recent decades children of Maldives were also streamed into an education system persistently campaigning to enroll all. Being a least developed country, a lot of financing for this expansion was raised by international agencies such as UNICEF. This has made it possible for 93,433 students (approximately 96% of the population between 3 and 18 years old) enrolled in schools in 20081, making approximately 100% enrollment at age 6 and 80% at age 16 and 40% at age 18. The only widely accepted mechanism to evaluate the performance of students now are LONDON GCE O/L results, which shows that 24.3% of the students who sat the exams in 2008 failed (below ‘C’ grade) in all subjects including 11,952 ‘U’ grades for papers costing more than 9 million Rufiya2. Labelled as […]