looking into ideas in my head

Posted by , 27.08.2013, 12:42 am

Branding | Design Development | Opinion

Mooinc Partner and Head of Marketing has launched his personal blog/portfolio. Please visit looking into ideas in my head

“fyl. gd.” Feel Good

Posted by , 1.11.2012, 4:04 pm

Branding | Design Development | Masterplaning | Research

Extracts from “FEEL GOOD: More Than Meets The Eye” communication campaign


Posted by , 26.09.2012, 4:21 pm

Architecture | Branding | Design Development | Exhibition | Media | Photography | Print

The Cyprea photography installations (proposal) Boardroom and Directors rooms DUHA: forenoon a series of photographs inspired by the immediate existence between life and death. In this series, ‘existence’ is explored by the transformation that light goes through: from the time it enters the camera, until it leaves behind the image that makes the history of its life. What is left, eventually, are the markings made by light on the back of the camera: an image that is the result of the life that light has lived, on its journey from the outside world, through the camera, to the eventual end of its existence. In this context, an image is made equal or interpreted as the transformation that life takes, from conception till its known death. In this photo series, I will explore the state of being alive, very simply, by replacing life with light The home-made pinhole camera will act as a detrimental tool enabling the viewer to imagine the process. These images made with a pinhole camera gives a soft image, with a vivid color range. The soft focused images evoke a sense of calm, enabling the eye to move over a large surface of the image. The large […]


Posted by , 18.04.2012, 4:08 pm

Branding | Design Development | Featured Project

Objective The objective is to introduce the concept of Universal Healthcare. To make aware of the salient benefits to the public and how they can take advantage of the service. Background Government came into power with the slogan, “Ogaatheri Sarukaaru”. Within this initiative, the government prioritized the provision of free health care to the most vulnerable population, including people 65+, disabled, and the single parents, as well as build the foundation of health insurance through “Madhana Program”, to the rest of the population. Between 2008 and 2011, government laid the foundation to empower the population so they become responsible and become an integral part of providing for their own wellbeing, i.e. “Ogaatheri Mujutha”, through taxation. In 2012, as the continuation of this initiative, the government is going to introduce “Universal Health care”, which means universal health coverage to every Maldivian citizen. This meant that the public has taken responsibility for the health of the whole nation, and provide an equitable health service to the whole of society. Creating a secure and healthy society to build a more viable and sustainable future for all. Concept figure 1. Concept Narrative The Concept will show the initiative of “Universal Health care”, as a […]

La Vie

Posted by , 15.06.2011, 3:41 pm

Branding | Design Development | Featured Project

DESIGN BREIF Travel & Enjoyment of life: The logo should signify “travel”, and “enjoyment of life” in its fullest through travel, exploration and discovering new and things unexpectedly. Relatable: The design should evoke a sense of familiarity and should be easily accessible to target audience. Versatile: The logo should be versatile and flexible in its application and usage, i.e. not strict and standardized. Changeable: The logo should be enable the consumer or viewer to relate to it individually, and enable them to have a sense of control over it. Sense of History: The logo should evoke a sense of story, which reveals itself slowly to enable the target audience to have a long term relationship with it. LOGO STORY “ Tourism is a journey back in time, to our lost origin, our primitive past” Time as rendered our primitive past inaccessible, though travel and tourism as made our primitive present distant but accessible. The logo strive to symbolize our need to find a path back to our lost origin, to a more innocent an idyll place or self that we (civilized) as tragically lost. The logo will represent our need to return and get in touch with our primordial self, […]

CFBS Advocacy Campaign (Part 2) Communication Identity

Posted by , 12.02.2011, 12:36 am

Branding | Design Development | Featured Project

COMMUNICATION IDENTITY   ////COMING SOON/////         CFBS Advocacy Campaign (Part 1) Research & Master Planning CFBS Advocacy Campaign (Part 3) Communication Strategy