Let me tell you whats up.

Posted by , 4.03.2014, 10:46 am

Feed | Opinion

What if the most valued product/service in the world became something you didn’t use or had foreseen any use for yourself. That’s the first thought that came to my mind, when I heard that Facebook had bought Whatsapp, a cross platform instant messaging service*(thats how Wikipedia described it), for a whopping $19 billion. The fact that I didn’t use this particular “Mobile App”, made me question my own importance and relevance as a contributor to the world economy. I thought that I must have passed my sell by date as a potential target, or revenue creator for the corporations, and my need to exist was surely in question. My insecurity in regards to this situation was further justified, when I came to understand that the prevailing reason for this purchase was, that Facebook became worried about losing its younger user base. In danger of being deemed old & worthless, I downloaded Whatsapp, but it didn’t make me feel, any younger or any more valuable. Setting aside my personal anxieties, and looking at this from a more general perspective, it worth considering how this purchase in the larger scheme of technological evolution, would affect humanity as a whole, and the way […]

The Shifting Scale of Economics.

Posted by , 26.11.2013, 10:57 pm

Feed | Opinion | Research

… and the evolution of the “Maldivian Dream” We have been led to believe that economic success has always been dictated by the scale of the population you are able to reach. This is applicable at every level, from individual to companies to countries. Within an individual level, trading your surplus produce, with your neighbors, was what shaped the conventional economic models that our livelihood is based on, built around the idea of specialization and division of labor. The individual evolved from subsistence livelihood, and formed companies or corporations, extending the scale of production, and with it, the need to reach further geographically, hence the beginning of what we now know as the industrial revolution. Large volume of people were required to concentrate within close proximity to reduce the cost of production, as well as develop the necessary homogenous markets for what was being produced, in order that wealth can be amassed in volume. Turn of the 20th Century saw centralization of mass populous groups into clusters and the formation of standardized urban spaces, more familiarly known as cities. – See more at: topysaeed.com

Baa Atoll Eydhafushin Raivaru Thake

Posted by , 2.01.2013, 4:46 pm

Exhibition | Media | Video

A Short video of collection of Raivaru from our AEC Documentary shoot to Baa Atoll

AEC documentary shoot day 1

Posted by , 1.12.2012, 11:16 am


Baa Atoll Eydhafushi. Interview with former Atoll Chief Mr Abdul Rahzzaq. AEC Documentary narrative board

“fyl. gd.” Feel Good

Posted by , 1.11.2012, 4:04 pm

Branding | Design Development | Masterplaning | Research

Extracts from “FEEL GOOD: More Than Meets The Eye” communication campaign

Paula Scher: Do What You’ve Never Done Before

Posted by , 1.11.2012, 1:20 pm

Architecture | Design Development | Opinion

  About this presentation Sometimes you have to ignore the brief, says renowned designer and artist Paula Scher. With a dry wit, Scher takes us behind-the-scenes on four landmark projects — from revamping MoMA’s identity to reinvigorating a Pittsburgh neighborhood through design — to illustrate how asking questions, pushing into uncharted territory, and doing something you’ve never done before leads to great work. Behance Conference


Posted by , 26.09.2012, 4:21 pm

Architecture | Branding | Design Development | Exhibition | Media | Photography | Print

The Cyprea photography installations (proposal) Boardroom and Directors rooms DUHA: forenoon a series of photographs inspired by the immediate existence between life and death. In this series, ‘existence’ is explored by the transformation that light goes through: from the time it enters the camera, until it leaves behind the image that makes the history of its life. What is left, eventually, are the markings made by light on the back of the camera: an image that is the result of the life that light has lived, on its journey from the outside world, through the camera, to the eventual end of its existence. In this context, an image is made equal or interpreted as the transformation that life takes, from conception till its known death. In this photo series, I will explore the state of being alive, very simply, by replacing life with light The home-made pinhole camera will act as a detrimental tool enabling the viewer to imagine the process. These images made with a pinhole camera gives a soft image, with a vivid color range. The soft focused images evoke a sense of calm, enabling the eye to move over a large surface of the image. The large […]


Posted by , 23.06.2012, 1:34 pm

Featured Project | moolab | Photography | Print

Handicap International began its activities in the Maldives following the Tsunami of December 26, 2004. In 2007 the organisation launched a project to support those promoting the social participation and autonomy of people with disabilities in various fields: social and sports activities, work, education, language, access to information and awareness raising on the issue of disability. The following testimonies give an insight into life in the Maldives for people with disabilities. HANDICAP INTERNATIONAL     Written by Ifham Niyaz for Handicap International Concept, Design, Photography & Layout by mooinc Download PDF versions

CFBS Advocacy Campaign (Part 3) Communication Strategy

Posted by , 20.06.2012, 3:00 am

Design Development | Featured Project | Masterplaning

  CFBS ( CHILD FRIENDLY SCHOOL) Communication Plan To achieve the communication strategy as outlined above, a communication plan is developed to coordinate and integrate the communication tools that would be developed as part of the overall campaign that would maximize the impact on and participation of target audience and stakeholders involved in the implementation. Different activities within the communication plan will be developed and phased using the core concepts of friendliness, which includes involving, sharing, interacting and collaboration, within a cohesive and seamless, programs or phases, which could be self sustained and continual. as shown in figure below each phase will encompass a particular and play a distinctive purpose and role in achieving the overall communication strategy. PHASE 1: Involving & Identifying Objective To enable the local stakeholder within the education system to take the lead and be empowered to get involved and participate in a mutually and individually beneficial manner by identifying activities, instances and issues within the context of implementing a friendly environment in school. Target group. This particular phase will be locally confined within the school and island community level, hence enabling greater involvement and empowerment within the core group at the initial level, which is […]

COMMUNICATION STRATERGY Public Awareness Campaign For Disaster Risk Reduction, Response Action & Early Warning In Maldives

Posted by , 17.06.2012, 12:30 pm

Featured Project | Masterplaning | Research

“On a rainy night, a little boy was crying. His mother kept him outside the house. After a while someone came to borrow the hunigendi, for scraping coconut, the mother without opening the door said, “It is standing next to the house wall, so take it. The person took the boy and walked him through the Mashigando. At times the boy was neck deep in water…. the song continues to tell of the places the child saw that night. At dawn the person, who is actually a “ferithaa”, a non- human spirit, returned the child back to his home. The fereithaa asked for a gift in return, and the boy gave the fereithaa one of his eyes.” The Huvadhoo atoll Athelveshi  as narrated by Dhon Aisaage Saudiyya & her husband Nooh INTRODUCTION This Post outlines the social marketing plan for public awareness campaign for disaster risk reduction, response action, mitigation & early warning in the Maldives. The objective was to design a campaign to enable the population of Maldives to be informed, knowledgeable, and aware of the hazards they face and vulnerabilities that exists within their own community, to enable them to utilize resources, which are accessible to them, to […]