“fyl. gd.” Feel Good

Posted by , 1.11.2012, 4:04 pm

Branding | Design Development | Masterplaning | Research

Extracts from “FEEL GOOD: More Than Meets The Eye” communication campaign

CFBS Advocacy Campaign (Part 3) Communication Strategy

Posted by , 20.06.2012, 3:00 am

Design Development | Featured Project | Masterplaning

  CFBS ( CHILD FRIENDLY SCHOOL) Communication Plan To achieve the communication strategy as outlined above, a communication plan is developed to coordinate and integrate the communication tools that would be developed as part of the overall campaign that would maximize the impact on and participation of target audience and stakeholders involved in the implementation. Different activities within the communication plan will be developed and phased using the core concepts of friendliness, which includes involving, sharing, interacting and collaboration, within a cohesive and seamless, programs or phases, which could be self sustained and continual. as shown in figure below each phase will encompass a particular and play a distinctive purpose and role in achieving the overall communication strategy. PHASE 1: Involving & Identifying Objective To enable the local stakeholder within the education system to take the lead and be empowered to get involved and participate in a mutually and individually beneficial manner by identifying activities, instances and issues within the context of implementing a friendly environment in school. Target group. This particular phase will be locally confined within the school and island community level, hence enabling greater involvement and empowerment within the core group at the initial level, which is […]

COMMUNICATION STRATERGY Public Awareness Campaign For Disaster Risk Reduction, Response Action & Early Warning In Maldives

Posted by , 17.06.2012, 12:30 pm

Featured Project | Masterplaning | Research

“On a rainy night, a little boy was crying. His mother kept him outside the house. After a while someone came to borrow the hunigendi, for scraping coconut, the mother without opening the door said, “It is standing next to the house wall, so take it. The person took the boy and walked him through the Mashigando. At times the boy was neck deep in water…. the song continues to tell of the places the child saw that night. At dawn the person, who is actually a “ferithaa”, a non- human spirit, returned the child back to his home. The fereithaa asked for a gift in return, and the boy gave the fereithaa one of his eyes.” The Huvadhoo atoll Athelveshi  as narrated by Dhon Aisaage Saudiyya & her husband Nooh INTRODUCTION This Post outlines the social marketing plan for public awareness campaign for disaster risk reduction, response action, mitigation & early warning in the Maldives. The objective was to design a campaign to enable the population of Maldives to be informed, knowledgeable, and aware of the hazards they face and vulnerabilities that exists within their own community, to enable them to utilize resources, which are accessible to them, to […]

CFBS Advocacy Campaign (Part 1) Research & Master Planning

Posted by , 11.12.2010, 9:16 pm

Featured Project | Masterplaning | Research

  CFS ( CHILD FRIENDLY SCHOOL) Introduction Schools evolve retaining what is good and adding innovations preparing the world for the future. They take shapes of ideas prevalent in their locations and times. Industrialization is considered to have dictated the basis for the current most commonly seen regimented school system; modelled after a cost efficient, market oriented industry consisting of different components such as factories, laboratories and various offices. In the recent decades children of Maldives were also streamed into an education system persistently campaigning to enroll all. Being a least developed country, a lot of financing for this expansion was raised by international agencies such as UNICEF. This has made it possible for 93,433 students (approximately 96% of the population between 3 and 18 years old) enrolled in schools in 20081, making approximately 100% enrollment at age 6 and 80% at age 16 and 40% at age 18. The only widely accepted mechanism to evaluate the performance of students now are LONDON GCE O/L results, which shows that 24.3% of the students who sat the exams in 2008 failed (below ‘C’ grade) in all subjects including 11,952 ‘U’ grades for papers costing more than 9 million Rufiya2. Labelled as […]