Posted by , 23.06.2012, 1:34 pm

Featured Project | moolab | Photography | Print

Handicap International began its activities in the Maldives following the Tsunami of December 26, 2004. In 2007 the organisation launched a project to support those promoting the social participation and autonomy of people with disabilities in various fields: social and sports activities, work, education, language, access to information and awareness raising on the issue of disability. The following testimonies give an insight into life in the Maldives for people with disabilities. HANDICAP INTERNATIONAL     Written by Ifham Niyaz for Handicap International Concept, Design, Photography & Layout by mooinc Download PDF versions

CFBS Advocacy Campaign (Part 3) Communication Strategy

Posted by , 20.06.2012, 3:00 am

Design Development | Featured Project | Masterplaning

  CFBS ( CHILD FRIENDLY SCHOOL) Communication Plan To achieve the communication strategy as outlined above, a communication plan is developed to coordinate and integrate the communication tools that would be developed as part of the overall campaign that would maximize the impact on and participation of target audience and stakeholders involved in the implementation. Different activities within the communication plan will be developed and phased using the core concepts of friendliness, which includes involving, sharing, interacting and collaboration, within a cohesive and seamless, programs or phases, which could be self sustained and continual. as shown in figure below each phase will encompass a particular and play a distinctive purpose and role in achieving the overall communication strategy. PHASE 1: Involving & Identifying Objective To enable the local stakeholder within the education system to take the lead and be empowered to get involved and participate in a mutually and individually beneficial manner by identifying activities, instances and issues within the context of implementing a friendly environment in school. Target group. This particular phase will be locally confined within the school and island community level, hence enabling greater involvement and empowerment within the core group at the initial level, which is […]

COMMUNICATION STRATERGY Public Awareness Campaign For Disaster Risk Reduction, Response Action & Early Warning In Maldives

Posted by , 17.06.2012, 12:30 pm

Featured Project | Masterplaning | Research

“On a rainy night, a little boy was crying. His mother kept him outside the house. After a while someone came to borrow the hunigendi, for scraping coconut, the mother without opening the door said, “It is standing next to the house wall, so take it. The person took the boy and walked him through the Mashigando. At times the boy was neck deep in water…. the song continues to tell of the places the child saw that night. At dawn the person, who is actually a “ferithaa”, a non- human spirit, returned the child back to his home. The fereithaa asked for a gift in return, and the boy gave the fereithaa one of his eyes.” The Huvadhoo atoll Athelveshi  as narrated by Dhon Aisaage Saudiyya & her husband Nooh INTRODUCTION This Post outlines the social marketing plan for public awareness campaign for disaster risk reduction, response action, mitigation & early warning in the Maldives. The objective was to design a campaign to enable the population of Maldives to be informed, knowledgeable, and aware of the hazards they face and vulnerabilities that exists within their own community, to enable them to utilize resources, which are accessible to them, to […]


Posted by , 18.04.2012, 4:08 pm

Branding | Design Development | Featured Project

Objective The objective is to introduce the concept of Universal Healthcare. To make aware of the salient benefits to the public and how they can take advantage of the service. Background Government came into power with the slogan, “Ogaatheri Sarukaaru”. Within this initiative, the government prioritized the provision of free health care to the most vulnerable population, including people 65+, disabled, and the single parents, as well as build the foundation of health insurance through “Madhana Program”, to the rest of the population. Between 2008 and 2011, government laid the foundation to empower the population so they become responsible and become an integral part of providing for their own wellbeing, i.e. “Ogaatheri Mujutha”, through taxation. In 2012, as the continuation of this initiative, the government is going to introduce “Universal Health care”, which means universal health coverage to every Maldivian citizen. This meant that the public has taken responsibility for the health of the whole nation, and provide an equitable health service to the whole of society. Creating a secure and healthy society to build a more viable and sustainable future for all. Concept figure 1. Concept Narrative The Concept will show the initiative of “Universal Health care”, as a […]

La Vie

Posted by , 15.06.2011, 3:41 pm

Branding | Design Development | Featured Project

DESIGN BREIF Travel & Enjoyment of life: The logo should signify “travel”, and “enjoyment of life” in its fullest through travel, exploration and discovering new and things unexpectedly. Relatable: The design should evoke a sense of familiarity and should be easily accessible to target audience. Versatile: The logo should be versatile and flexible in its application and usage, i.e. not strict and standardized. Changeable: The logo should be enable the consumer or viewer to relate to it individually, and enable them to have a sense of control over it. Sense of History: The logo should evoke a sense of story, which reveals itself slowly to enable the target audience to have a long term relationship with it. LOGO STORY “ Tourism is a journey back in time, to our lost origin, our primitive past” Time as rendered our primitive past inaccessible, though travel and tourism as made our primitive present distant but accessible. The logo strive to symbolize our need to find a path back to our lost origin, to a more innocent an idyll place or self that we (civilized) as tragically lost. The logo will represent our need to return and get in touch with our primordial self, […]

CFBS Advocacy Campaign (Part 2) Communication Identity

Posted by , 12.02.2011, 12:36 am

Branding | Design Development | Featured Project

COMMUNICATION IDENTITY   ////COMING SOON/////         CFBS Advocacy Campaign (Part 1) Research & Master Planning CFBS Advocacy Campaign (Part 3) Communication Strategy

CFBS Advocacy Campaign (Part 1) Research & Master Planning

Posted by , 11.12.2010, 9:16 pm

Featured Project | Masterplaning | Research

  CFS ( CHILD FRIENDLY SCHOOL) Introduction Schools evolve retaining what is good and adding innovations preparing the world for the future. They take shapes of ideas prevalent in their locations and times. Industrialization is considered to have dictated the basis for the current most commonly seen regimented school system; modelled after a cost efficient, market oriented industry consisting of different components such as factories, laboratories and various offices. In the recent decades children of Maldives were also streamed into an education system persistently campaigning to enroll all. Being a least developed country, a lot of financing for this expansion was raised by international agencies such as UNICEF. This has made it possible for 93,433 students (approximately 96% of the population between 3 and 18 years old) enrolled in schools in 20081, making approximately 100% enrollment at age 6 and 80% at age 16 and 40% at age 18. The only widely accepted mechanism to evaluate the performance of students now are LONDON GCE O/L results, which shows that 24.3% of the students who sat the exams in 2008 failed (below ‘C’ grade) in all subjects including 11,952 ‘U’ grades for papers costing more than 9 million Rufiya2. Labelled as […]