Paula Scher: Do What You’ve Never Done Before

Posted by , 1.11.2012, 1:20 pm

Architecture | Design Development | Opinion

  About this presentation Sometimes you have to ignore the brief, says renowned designer and artist Paula Scher. With a dry wit, Scher takes us behind-the-scenes on four landmark projects — from revamping MoMA’s identity to reinvigorating a Pittsburgh neighborhood through design — to illustrate how asking questions, pushing into uncharted territory, and doing something you’ve never done before leads to great work. Behance Conference