Paula Scher: Do What You’ve Never Done Before

Posted by , 1.11.2012, 1:20 pm

Architecture | Design Development | Opinion

  About this presentation Sometimes you have to ignore the brief, says renowned designer and artist Paula Scher. With a dry wit, Scher takes us behind-the-scenes on four landmark projects — from revamping MoMA’s identity to reinvigorating a Pittsburgh neighborhood through design — to illustrate how asking questions, pushing into uncharted territory, and doing something you’ve never done before leads to great work. Behance Conference

THE CYPREA BUILDING PROPOSED INTERIOR INSTALLATION By Umair Badeeu

Posted by , 26.09.2012, 4:21 pm

Architecture | Branding | Design Development | Exhibition | Media | Photography | Print

The Cyprea photography installations (proposal) Boardroom and Directors rooms DUHA: forenoon a series of photographs inspired by the immediate existence between life and death. In this series, ‘existence’ is explored by the transformation that light goes through: from the time it enters the camera, until it leaves behind the image that makes the history of its life. What is left, eventually, are the markings made by light on the back of the camera: an image that is the result of the life that light has lived, on its journey from the outside world, through the camera, to the eventual end of its existence. In this context, an image is made equal or interpreted as the transformation that life takes, from conception till its known death. In this photo series, I will explore the state of being alive, very simply, by replacing life with light The home-made pinhole camera will act as a detrimental tool enabling the viewer to imagine the process. These images made with a pinhole camera gives a soft image, with a vivid color range. The soft focused images evoke a sense of calm, enabling the eye to move over a large surface of the image. The large […]