La Vie

Branding | Design Development | Featured Project

DESIGN BREIF
Travel & Enjoyment of life: The logo should signify “travel”, and “enjoyment of life” in its fullest through travel, exploration and discovering new and things unexpectedly.
Relatable: The design should evoke a sense of familiarity and should be easily accessible to target audience.
Versatile: The logo should be versatile and flexible in its application and usage, i.e. not strict and standardized.
Changeable: The logo should be enable the consumer or viewer to relate to it individually, and enable them to have a sense of control over it.
Sense of History: The logo should evoke a sense of story, which reveals itself slowly to enable the target audience to have a long term relationship with it.

LOGO STORY

“ Tourism is a journey back in time, to our lost
origin, our primitive past”

Time as rendered our primitive past inaccessible, though travel and tourism as made our primitive present distant but accessible. The logo strive to symbolize our need to find a path back to our lost origin, to a more innocent an idyll place or self that we (civilized) as tragically lost.
The logo will represent our need to return and get in touch with our primordial self, to a lost origin, more pure and innocent, and in union with nature.

COMMON SYMBOLS FROM ALL OVER THE WORLD

We looked at symbols and myths from different cultures, historically, explaining how the world and humankind came to be in their present form. We looked at symbols in history which defined human understanding our unity and connection with nature and god. The idea is to develop a visual symbol, which has an affinity or association with such symbols, and has a sense of historical context, but totally unique and individual.

LOGO DEVELOPMENT

FIBONACCI OF NATURE AND GOLDEN RATIO THEORY

The logo takes inspiration from nature and universal law that guide all natural forms within it, in the form of golden ratio. The spiral organic form or Fibonacci which permeate as the paramount spiritual ideal of all structures, forms and proportions in nature, will be represented within the logo. This will enable the logo to acquire a sense of familiarity and enable the logo to signify nature.

FOUR ELEMENTS

 

VIDEO SKETCH

 

SKETCHES

The initial sketches developed was incorporated with Polynesian stick chart, the human anatomy and a bird in flight with detail.

The secondary sketches, the bird in flight was used with minimal details.

SYMBOL


The symbol takes inspiration from pagan symbols of the past, and natural forms in nature, representing our connection and relationship as humans with our physical environment. The visual symbol is a homage to these indigenous symbols, to enable it to acquire a sense of history, in the modern context.

TEXT

The fonts were chosen on the same basis within the criteria set for the logo development, which is that it has to have a sense of history or past, but relevant in the modern context. Its a semi- serif style typography.

FINAL LOGO

LOGO & FOUR ELEMENT COLOR SCHEMES

 

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