CFBS Advocacy Campaign (Part 3) Communication Strategy

Design Development | Featured Project | Masterplaning

 

CFBS ( CHILD FRIENDLY SCHOOL)

Communication Plan

To achieve the communication strategy as outlined above, a communication plan is developed to coordinate and integrate the communication tools that would be developed as part of the overall campaign that would maximize the impact on and participation of target audience and stakeholders involved in the implementation.

Different activities within the communication plan will be developed and phased using the core concepts of friendliness, which includes involving, sharing, interacting and collaboration, within a cohesive and seamless, programs or phases, which could be self sustained and continual. as shown in figure below each phase will encompass a particular and play a distinctive purpose and role in achieving the overall communication strategy.

PHASE 1: Involving & Identifying

Objective
To enable the local stakeholder within the education system to take the lead and be empowered to get involved and participate in a mutually and individually beneficial manner by identifying activities, instances and issues within the context of implementing a friendly environment in school.
Target group.
This particular phase will be locally confined within the school and island community level, hence enabling greater involvement and empowerment within the core group at the initial level, which is essential in acquiring acceptance at the level where CFS will have to be implemented.

Communication Criteria

Medium: Newsletter

The newsletter will be designed structurally to incorporate the involvement each of the target stakeholder groups. Within this particular phase, each stakeholder group within the school, and government will have a dedicated section within the newsletter structure, to enable them put across their views, issues, opinions & activities in regards to the school, and as a platform for the 5 dimension of CFBS to be incorporated.Each school will have the standardized newsletter template, which they will be able to customize
to incorporate their schools identity and name.

Design Structure.
The newsletter will be designed structurally to incorporate the involvement each of the target stakeholder groups. Within this particular phase, each stakeholder group within the school, and government will have a dedicated section within the newsletter structure, to enable them put across their views, issues, opinions & activities in regards to the school, and as a platform for the 5 dimension of CFS to be incorporated.

Each school will have the standardized newsletter template, which they will be able to customize to incorporate their schools identity and name.

The standardized structure will include these 6 sections:

School Level Sections

External: Regional Level Supliment

Ministry Supplement

 

NEWSLETTER SCHOOL LEVEL IDENTITY | NAME

NEWSLETTER SCHOOL LEVEL

NEWSLETTER SCHOOL LEVEL SECTIONS

 


 

 

NEWSLETTER FLEXIBILITY

NEWSLETTER REGIONAL

NEWSLETTER SECTIONS BASED ON DIMENSIONS

NEWSLETTER SCHOOL NOTICE BOARD

MASS MEDIA IDENTITY

 

 
Pre-meeting with SMT to identify coordinator/ publisher from each school 
Aboobakuru School Teacher Resource Centre G. Dh. Thinadhoo
 
 


Farey briefing G.Dh. Thinadhoo School Newsletter Team
 
 School Newsletter Teams (G.Dh Thinadhoo & G.Dh Madaveli)
 
 
 
 G.Dh Thinadhoo Notice Board
 
G.Dh Madaveli School Notice Board
 

YOUTUBE


Newsletter Teams Feedback

 
NEWSLETTER KIT
 
 
Included in the Kit School Newsletter Template Guidelines
Included in the kit Ruled A5 Notepad & USB pen
 
CFBS Media Kit
 

 

CFBS Advocacy Campaign (Part 1) Research & Master Planning

CFBS Advocacy Campaign (Part 2) Communication Identity

Comment Here