CFBS Advocacy Campaign (Part 3) Communication Strategy

Design Development | Featured Project | Masterplaning

CFBS ( CHILD FRIENDLY SCHOOL)

Communication Plan

To achieve the communication strategy as outlined above, a communication plan is developed to coordinate and integrate the communication tools that would be developed as part of the overall campaign that would maximize the impact on and participation of target audience and stakeholders involved in the implementation.

Different activities within the communication plan will be developed and phased using the core concepts of friendliness, which includes involving, sharing, interacting and collaboration, within a cohesive and seamless, programs or phases, which could be self sustained and continual. as shown in figure below each phase will encompass a particular and play a distinctive purpose and role in achieving the overall communication strategy.

PHASE 1: Involving & Identifying

Objective
To enable the local stakeholder within the education system to take the lead and be empowered to get involved and participate in a mutually and individually beneficial manner by identifying activities, instances and issues within the context of implementing a friendly environment in school.
Target group.
This particular phase will be locally confined within the school and island community level, hence enabling greater involvement and empowerment within the core group at the initial level, which is essential in acquiring acceptance at the level where CFS will have to be implemented.

Communication Criteria

Medium: Newsletter

The newsletter will be designed structurally to incorporate the involvement each of the target stakeholder groups. Within this particular phase, each stakeholder group within the school, and government will have a dedicated section within the newsletter structure, to enable them put across their views, issues, opinions & activities in regards to the school, and as a platform for the 5 dimension of CFBS to be incorporated.Each school will have the standardized newsletter template, which they will be able to customize
to incorporate their schools identity and name.

Design Structure.
The newsletter will be designed structurally to incorporate the involvement each of the target stakeholder groups. Within this particular phase, each stakeholder group within the school, and government will have a dedicated section within the newsletter structure, to enable them put across their views, issues, opinions & activities in regards to the school, and as a platform for the 5 dimension of CFS to be incorporated.

Each school will have the standardized newsletter template, which they will be able to customize to incorporate their schools identity and name.

The standardized structure will include these 6 sections:

School Level Sections