Posted by Andhu, 18.04.2012, 4:08 pm
Branding | Design Development | Featured Project
Objective The objective is to introduce the concept of Universal Healthcare. To make aware of the salient benefits to the public and how they can take advantage of the service. Background Government came into power with the slogan, “Ogaatheri Sarukaaru”. Within this initiative, the government prioritized the provision of free health care to the most vulnerable population, including people 65+, disabled, and the single parents, as well as build the foundation of health insurance through “Madhana Program”, to the rest of the population. Between 2008 and 2011, government laid the foundation to empower the population so they become responsible and become an integral part of providing for their own wellbeing, i.e. “Ogaatheri Mujutha”, through taxation. In 2012, as the continuation of this initiative, the government is going to introduce “Universal Health care”, which means universal health coverage to every Maldivian citizen. This meant that the public has taken responsibility for the health of the whole nation, and provide an equitable health service to the whole of society. Creating a secure and healthy society to build a more viable and sustainable future for all. Concept figure 1. Concept Narrative The Concept will show the initiative of “Universal Health care”, as a [...]
