AIGA: Unjustified « Imprint-The Online Community for Graphic Designers

AIGA: Unjustified

By Paula Scher

AIGA’s “Justified” competition will select examples of good design that are also described in terms of their effectiveness in meeting the client’s objectives. Entries will be judged based on their design attributes and also how well a short case is made on their effectiveness in a clear, compelling and accessible way. A discerning and qualified jury will identify submissions that serve as an effective tool to explain design’s value to clients, students, peers and the public in general.

 Based on the criteria of AIGA’s Justified competition, the posters of Armin Hofmann (above) and the jackets of Push Pin Group’s Graphic (below) would not qualify

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